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 Many businesses belong to industrial or professional organizations, ranging from the American Concrete Institute to the American Medical Association. These organizations promote, educate, and set standards for their member businesses. Most of them have web sites. Most of those web sites are full of great information, published to inform the members' customers about the standards and practices of that industry. You can adapt this information, to make your company's site a center for learning about your industry. Your customers will like having this information well organized in one place...and they will visit YOUR site to read it. Use your browser to search for this information online, and add extra value to your site that will prompt your customers to bookmark your pages. |
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Sidebar text ...is a good way to reiterate your basic message. It's also good for keeping your special offers or business hours in front of your audience. |
